Case Study: Infinity Marketing achieves a profitable, efficient analytics practice with Alight Analytics (ChannelMix)

Marketing Analytics as an Agency Profit Center

Infinity Marketing, a Greenville, SC full-service agency, set out to make its analytics division a profit center but found analysts spending 60–70% of their week on basic reporting and struggling to unify data for Tableau. To solve that, Infinity turned to Alight Analytics and its ChannelMix marketing intelligence platform to centralize and automate data collection and reporting.

Alight Analytics’ ChannelMix ingests and cleans marketing, media and CRM data into a Redshift warehouse, connects to Tableau, and is supported by Alight’s data experts—allowing dashboards to update daily and analysts to focus on strategy. As a result, Infinity now spends just 5% of its time on data management and 75% on insights, offers tiered analytics products (the enhanced package is 75% of workload), has faster campaign optimization, and has grown analytics into a revenue-driving service that wins and retains clients.

Infinity Marketing

Meghan Dimas

Agency’s Analytics Manager