Case Study: Tinuiti gains always-on cross-channel marketing insights and cuts data-prep time by about 60% with Alight Analytics' ChannelMix

How Tinuiti produces pinpoint-accurate insights while managing data from more than 100 sources

Tinuiti, a national performance-driven digital marketing agency managing data from more than 100 sources for nearly 1,000 clients, faced a data bottleneck: analysts were spending 70–80% of their time on manual data preparation and management, limiting the agency’s ability to deliver cross-channel insights. To address this, Tinuiti partnered with Alight Analytics and adopted the ChannelMix platform to centralize and automate its marketing data aggregation.

Alight Analytics implemented ChannelMix to pull and normalize data into a secure, client-specific data warehouse and feed always-on Tableau dashboards, with Alight’s data experts managing connections and repairs. The result: Tinuiti reduced analyst time spent on data prep to about 20–30%, reclaimed hundreds of hours for cross-channel attribution, forecasting and higher-value analysis, and gave clients near-real-time access to campaign results.

Tinuiti

Andrew Richardson

Vice President, Analytics and Marketing Science