Case Study: Gatesman proves marketing ROI and accelerates reporting with Alight Analytics

How Gatesman Proves Performance with Agency Analytics

Gatesman, a full‑service agency with offices in Pittsburgh and Chicago, needed to prove how its paid media (tracked through its proprietary Ad ID) drove client conversions but was hamstrung by slow, manual data prep—dashboards were updated weekly and the agency’s DIY software covered only ~60% of its platforms. To fix this, Gatesman partnered with Alight Analytics and deployed ChannelMix along with Alight’s Analytics‑as‑a‑Service support.

Alight Analytics implemented ChannelMix to automatically aggregate and unify data from all marketing and sales platforms, set up a managed data warehouse, and provide ongoing data‑engineering support for custom connectors. The result: datasets refresh every morning (versus weekly), reusable dashboard templates speed new client rollouts, analytics became a growth engine for the agency (Gatesman added two hires to meet demand), and clients now receive clear, ad‑level ROI insights.

Gatesman

Jenn Miller

senior vice president