Case Study: Colle McVoy achieves 50% faster marketing insights with Alight Analytics' ChannelMix

How Colle Mcvoy Accelerated Its Agency’s Marketing Analytics

Colle McVoy, an award‑winning full‑service agency, needed faster time to insight and a more efficient way to aggregate and manage clients’ marketing data. After finding other tools cumbersome and costly to maintain, the agency selected ChannelMix from Alight Analytics to simplify data connections and speed reporting.

Alight Analytics delivered ChannelMix as a fully managed data pipeline (with onboarding and strategy support from its Insight Analytics Group) and fed analysis‑ready datasets into Tableau dashboards for Colle McVoy’s clients. The result: 50% less time spent on data management and basic reporting, improved team morale, and more bandwidth to focus on forecasting, SEO, creative optimization and media performance.

Colle McVoy

Dan Mandle

Analytics Director