Case Study: ZK International builds global buyer trust and grows exports with Alibaba.com

ZK International - Customer Case Study

ZK International, led by Mr. Rana Zohaib Khalid in Pakistan’s apparel industry, wanted to grow from a small export business into a global seller. The main challenge was building trust with overseas buyers, reaching the right customers, and learning how to compete effectively in international e-commerce.

Alibaba.com helped ZK International through its platform, first as a free member and later as a Gold Supplier member with verification, product showcases, and access to RFQs and buyer leads. With Alibaba.com, the company gained credibility, met its first American buyer, and expanded to the point where 90% of its customers are now from the US. The business also grew enough to establish its own factory and production lines, making the investment in Alibaba.com “100% worth” it.

ZK International

Rana Zohaib Khalid

ZK International