Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Babeeni, a Vietnamese handicraft manufacturer and exporter, wanted to reach more overseas buyers but found traditional methods like trade shows, networking, and door-to-door selling too costly and ineffective. After being advised by a customer, the company turned to Alibaba.com to promote its products and explore new markets.
With Alibaba.com’s Gold Supplier membership, Babeeni gained greater visibility and access to quality inquiries. In the first month, the company received 1,000 inquiries and closed 3 orders, and later said that about 50% of its total revenue came from Alibaba.com. The platform also helped Babeeni secure a USD 200,000 order after multiple sample rounds with an overseas buyer, showing the measurable impact of Alibaba.com on its growth.
Duong Thi Phuong Hien
Babeeni