Case Study: Tre Lang Living Bamboo Co Ltd achieves global growth and high-value orders with Alibaba.com

Tre Lang Living Bamboo Co Ltd - Customer Case Study

Tre Lang Living Bamboo Co Ltd, a Vietnam-based furniture manufacturer and exporter, specializes in bamboo furniture and home and garden decorations made from natural materials like bamboo, rattan, thatch, and sea grass. As a growing family business, Tre Lang faced early challenges including limited capital, a lack of new customers, and not enough skilled workers, and it needed a way to expand into new markets and build buyer trust.

By signing up and later upgrading to Gold Supplier membership on Alibaba.com, Tre Lang was able to improve its credibility and attract more international buyers. Alibaba.com helped the company generate around 20 quality inquiries per month, with about 2% converting into immediate orders of US$100,000–US$120,000 each, and today about 50% of Tre Lang’s annual turnover comes from Alibaba.com.

Tre Lang Living Bamboo Co Ltd

Thanh Khanh Ngo Tran

Tre Lang Living Bamboo Co Ltd