Case Study: Tozando expands global B2B sales and gains new business knowledge with Alibaba.com

Tozando - Customer Case Study

Tozando, a Kyoto-based retailer of Japanese martial arts equipment, wanted to expand beyond the overseas customers it had been reaching through direct mail. In 2015, the company joined Alibaba.com’s global B2B platform to find more bulk buyers and create new international sales opportunities.

With support from Alibaba.com, Tozando began listing popular products such as matcha to attract more inquiries, and the company saw a strong rise in interest from buyers in multiple countries. Alibaba.com also helped Tozando learn better B2B selling practices, such as responding quickly and sending personalized messages; while no exact sales figures were given, the company reported receiving many more inquiries and gaining knowledge it could apply to its core business.

Tozando

Yasumasa Yamamoto

Tozando