Alibaba.com
166 Case Studies
A Alibaba.com Case Study
ToweLocs, founded by Cindy Sawyer in the United States, needed a way to turn a new product idea into a manufactured reality. Through Alibaba.com, Cindy searched for suppliers to make ToweLocs, a decorative towel holder designed to keep towels securely on oven doors or towel bars.
Alibaba.com helped Cindy find manufacturers through keyword search and the “Post Buying Lead” feature, allowing her to share designs and receive quotes from interested factories. She chose a factory that responded to her buying lead, and the result was a trusted manufacturing partner that helped ToweLocs grow with strong product quality, style variety, and competitive pricing. Today, ToweLocs is sold in retail stores in the greater Seattle area and online.
Cindy Sawyer
Founder