Case Study: Hoa Lu Handicraft JSC., Co. builds trust and boosts export sales with Alibaba.com

The recognition of Gold Supplier Membership helps in building trust with quality buyers

Hoa Lu Handicraft JSC.,Co., a Vietnam-based handicraft manufacturer and exporter, was looking for a more effective way to grow its export business after experiencing a slowdown in sales. The company turned to Alibaba.com to explore e-commerce and attract more qualified international buyers beyond the smaller leads it had been getting as a free member.

By upgrading to Alibaba.com Gold Supplier membership, Hoa Lu Handicraft JSC.,Co. gained greater buyer trust, improved its company profile and product showcases, and received guidance from Alibaba.com’s customer-care team on how to present itself more effectively online. The results were strong: the company now receives more than 100 inquiries per month, about 5 turn into real deals, 50% of its customers come through Alibaba.com, and 39% of its 2013 revenue came from exporting.

Hoa Lu Handicraft JSC.,Co.

Nguyen Tu Anh

Hoa Lu Handicraft JSC.,Co.