Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Tan Sin Lian Industries Sdn Bhd, a Malaysia-based manufacturer and exporter of disposable latex examination gloves, latex surgical gloves, and flock lined household gloves, needed a more effective way to reach overseas buyers and generate export sales. After starting as a trading house in 1990, the company joined Alibaba.com to expand its global business opportunities and connect with potential customers more efficiently.
By upgrading from a free member to Gold Supplier on Alibaba.com, Tan Sin Lian Industries saw inquiries rise sharply to about 90 per month, with around 2% converting into real orders. Alibaba.com also helped the company build strong customer relationships and repeat business, while its automatic inquiry notifications ensured timely responses and fewer missed leads.
Super Tan
Tan Sin Lian Industries