Case Study: Solé Bicycles achieves 75% cost savings with Alibaba.com

Solé Bicycles - Customer Case Study

Solé Bicycles, founded by Jonathan Shriftman and Jake Medwell in the United States, needed a way to find reliable manufacturers for its new line of fixed-gear bikes. To launch the business, the team turned to Alibaba.com’s small business portal to connect with suppliers they couldn’t easily reach on their own.

By using Alibaba.com to source directly from manufacturers, Solé Bicycles found a reputable supplier, built a long-term partnership, and improved product quality while lowering costs. The result was customized bikes offered at a 75% savings versus the competition, helping the company launch successfully and continue expanding its product line.

Solé Bicycles

Jonathan Shriftman

Founder