Case Study: Rinaat Cane Sdn Bhd grows exports and escapes debt with Alibaba.com

Rinaat Cane Sdn Bhd - Customer Case Study

Rinaat Cane Sdn Bhd, a Malaysian rattan furniture and material manufacturer led by Managing Director Hassan Shafee, faced major financial pressure and limited working capital after years of relying on government projects and costly trade show promotion. With the business at risk of being sold in 2005, the company needed a more affordable way to find customers and grow exports.

By joining Alibaba.com as a Gold Supplier, Rinaat Cane Sdn Bhd quickly began receiving enquiries and secured its first customer from Cairo, who requested at least four containers per month and became a long-term client. With Alibaba.com, the company expanded exports to multiple countries, increased production by 3–4 times, and overcame its debt and financial difficulties, helping the business survive and grow significantly.

Rinaat Cane Sdn Bhd

Hassan Shafee

Managing Director