Case Study: Progress Enterprises achieves global buyer growth with Alibaba.com

Progress Enterprises - Customer Case Study

Progress Enterprises, founded by Sandeep Mehrotra in Moradabad, India, is a manufacturer and supplier of metal home and garden products such as EPNS silver bar accessories, garden decoratives, religious statues, plates, and Moscow Mule copper mugs. The company’s challenge was to expand beyond its local market and reach global buyers more effectively.

By using Alibaba.com, initially as a free member and later upgrading to Gold Supplier membership, Progress Enterprises was able to gain visibility through Alibaba.com’s platform and Product Showcase. Alibaba.com helped the company secure its first customer within 2–3 months of upgrading, generate a steady 20–25 genuine enquiries per month, and continue attracting leads even during the 2008 recession, supporting exports to Europe, North America, and the Middle East.

Progress Enterprises

Sandeep Mehrotra

Progress Enterprises