Case Study: Procaffe Spa achieves more international inquiries with Alibaba.com

Procaffe Spa - Customer Case Study

Procaffe Spa, an Italian food and beverage company with a strong international focus, was looking for a more effective way to reach new customers abroad and generate additional contacts in markets not directly covered by its sales network. The company wanted a digital channel that could showcase its coffee products and overcome geographic barriers, especially for specialty and premium offerings.

By using Alibaba.com and upgrading to a Gold Supplier membership, Procaffe Spa was able to present its product catalog, descriptions, and brand story to global buyers, including those interested in organic, functional, and professional-use coffee lines. Alibaba.com helped Procaffe receive more than 30 inquiries per month, with especially active interest from Asia and the Middle East, and the company also converted some of these contacts into customers.

Procaffe Spa

Fabio Citron

Procaffe Spa