Case Study: Pasta Berruto achieves strong pasta sales in Asia with Alibaba.com

Pasta Berruto - Customer Case Study

Pasta Berruto, an Italian food and beverages company, wanted to expand its reach for its premium pasta brands across international markets, especially in Asia and Africa. The company faced a challenge converting frequent inquiries into sales because many potential buyers focused only on price, making it difficult to communicate the value of its quality, heritage, and service.

Alibaba.com helped Pasta Berruto through its Gold Supplier Membership and marketplace presence, enabling the company to receive around 3 inquiries per day and generate strong demand in Asian markets. With Alibaba.com, Pasta Berruto has sold large quantities of pasta in Asia, educated customers on how to cook it properly, and plans to use Alibaba’s B2C channels like Tmall International and Tmall Flagship to reach individual premium consumers; Alibaba.com notes that Gold Suppliers can get 22 times more inquiries than Free Members.

Pasta Berruto

Stefano Ceppi

Pasta Berruto