Case Study: New Japan Functional Foods Co. Ltd. expands global sales with Alibaba.com

New Japan Functional Foods Co. Ltd. - Customer Case Study

New Japan Functional Foods Co. Ltd., a Japan-based beauty and personal care company specializing in health foods, dietary supplements, and cosmetics, faced declining domestic sales and had no prior overseas transaction experience. To expand beyond Japan and find new growth opportunities, the company turned to Alibaba.com and joined as a supplier through a Gold Supplier membership.

With Alibaba.com, New Japan Functional Foods Co. Ltd. began listing more products, responding to buyer inquiries by identifying customer needs and making tailored suggestions. The result was significant global growth: the company has since dealt with around 1,500 overseas buyers and maintains steady business with 40 buyers, including occasional million-unit orders. Alibaba.com helped them build international sales and strengthen confidence in their products worldwide.

New Japan Functional Foods Co. Ltd.

Kobayashi

New Japan Functional Foods Co. Ltd.