Case Study: New Direction Inc. restores export success with Alibaba.com

New Direction Inc - Customer Case Study

New Direction Inc., a Gifts & Crafts exporter based in Moradabad, India, was run by brothers Imran and Faizan Shamsi after their father’s sudden passing forced the family to shut the business down. With little money, no active customers, and limited experience, they struggled for years before deciding to restart the company and look for international buyers through Alibaba.com, using its Gold Supplier membership.

Alibaba.com helped New Direction Inc. rebuild its export business by connecting them with global buyers and generating orders online. As a result, the company became 100% export-oriented, received multiple orders through Alibaba.com, and recovered the platform fees from the business it generated; the brothers said they were now confident about restoring their father’s earlier success.

New Direction Inc.

Imran Shamsi

Managing Partner