Case Study: Modern Waterproofing Company expands global reach with Alibaba.com

Modern Waterproofing Company - Customer Case Study

Modern Waterproofing Company, based in Cairo, Egypt, is the country’s largest manufacturer of bituminous waterproofing membranes and related construction, waterproofing, and insulation products. Before using Alibaba.com, the company relied on Google searches, trade shows, and magazine advertising to find new clients and needed a stronger online presence to support export growth.

By joining Alibaba.com’s Gold Supplier program and using its personal website feature, Modern Waterproofing improved its online credibility and visibility to buyers worldwide. Alibaba.com helped generate around 15 inquiries per month and about one real order monthly, contributing to annual sales turnover of US$30 million, with exports reaching India, Europe, Africa, the U.S., Taiwan, the Middle East, and the Caribbean.

Modern Waterproofing Company

Hany M. El Nahas

Modern Waterproofing Company