Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Mekong Delta Export and Import Co. Ltd., a Vietnam-based manufacturer and exporter of bamboo handicrafts and other home and decoration products, struggled to build buyer trust and generate consistent orders when it first started in 2006. As a small family business with limited capital and no strong international sales channels, the company needed a cost-effective way to reach buyers and prove its credibility.
By joining Alibaba.com first as a free member and then upgrading to Gold Supplier, Mekong Delta Export and Import Co. Ltd. gained a trusted platform to showcase its products and respond to buyer inquiries. With Alibaba.com, the company saw 10x more inquiries after upgrading, now receives about 10–15 quality inquiries per month, and says 50% of its orders come from Alibaba.com, helping it grow into a business with regular customers across Europe and North America.
Le Dang Kim Hieu
Director