Case Study: Longcraft Co. Ltd achieves global export growth with Alibaba.com

Longcraft Co. Ltd - Customer Case Study

Longcraft Co. Ltd., a Vietnam-based handicrafts company specializing in hand embroidery, home textiles, and garment products, was looking for a more effective way to reach international buyers. Although it had already been using Alibaba.com as a free member, the company found that it was not receiving enough real orders and needed a stronger way to get noticed by overseas customers.

By upgrading to Alibaba.com Gold Supplier membership, Longcraft Co. Ltd. was able to attract more inquiries and convert a greater share into orders. The company now receives about 200 inquiries per month, with roughly 5% turning into real orders and contracts, and sales from Alibaba.com account for 30% of its export revenue. Alibaba.com also helped Longcraft build trust with a key U.S. customer, leading to a successful long-term relationship.

Longcraft Co. Ltd

Khanh Le

Longcraft Co. Ltd