Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Litat Import & Export Pte Ltd, the export arm of Singapore’s Ice Cool Group, distributes canned and bottled beverages and had long relied on trade shows and word-of-mouth referrals to find buyers. The company faced difficulty reaching customers in distant markets and wanted a more effective way to generate international leads. Alibaba.com was the platform they turned to for help.
By joining Alibaba.com as a Gold Supplier, Litat was able to stand out from free suppliers and attract more inquiries from global buyers. Alibaba.com helped the company connect with customers far away at relatively lower cost, with half of all inquiries coming through the platform and at least one order every two months, while also supporting growth into new markets.
Litat Import & Export Pte Ltd
Charles Chua
Business Development Manager