Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Krish Exports, a home and garden cookware supplier in India, was looking for an effective online trade platform to generate serious buyer inquiries and expand its export business. After testing several paid portals, the company began using Alibaba.com, starting with a free membership and later upgrading to Gold Supplier.
With Alibaba.com’s TradeManager, Trade Alerts, and Trade Leads, Krish Exports was able to connect with more qualified buyers and manage communication more efficiently. The company reported closing deals worth about US$1,000,000 through the free membership and, after upgrading on Alibaba.com, generating more than US$3,000,000 in additional trade, making Alibaba.com a key marketing tool for the business.
Nikesh Rathod
Krish Exports