Case Study: Kogetsuen Achieves Global Sales Growth with Alibaba.com

Kogetsuen - Customer Case Study

Kogetsuen Inc., a tea and teaware company in Ehime, Japan, was looking for new growth opportunities as domestic demand became harder to expand in a shrinking local market. To reach more buyers and build a stronger international presence, the company joined Alibaba.com and began using the platform for cross-border B2B trade.

With Alibaba.com, Kogetsuen connected with customers in more than 50 countries and benefited from steadier year-round demand compared with seasonal domestic sales. The company reported monthly sales rising 12 times in six months, from JPY 1 million to JPY 12 million, and now aims to become a top global seller through continued expansion on Alibaba.com.

Kogetsuen

Masaki Okubo

Kogetsuen