Case Study: Big Toor and Sons boosts global orders and profits with Alibaba.com

A Alibaba.com Case Study

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Big Toor and Sons, an apparel business in Pakistan led by Mr. Asif Toor, wanted to grow beyond traditional sales channels and tap into global demand through e-commerce. The challenge was finding a reliable platform that could help the company build trust with overseas buyers, generate more inquiries, and secure export orders.

By joining Alibaba.com as a Gold Supplier/TrustPass member, Big Toor and Sons used the platform’s trade tools, product listings, keywords, and buyer communication features to boost visibility and credibility. Alibaba.com helped the company secure numerous orders from around the world, including a largest single order worth US$180,000, while also supporting ongoing business growth and new employment opportunities.


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Big Toor and Sons

Asif Toor

Big Toor and Sons


Alibaba.com

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