Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Shoo Industries, a Pakistan-based apparel manufacturer specializing in leather and Cordura motorbike garments and gloves, needed a reliable way to promote its products and generate business as a growing company. The firm, led by Mr. Waseem Qaisar, had started with limited resources and initially struggled with slow sales before turning to Alibaba.com for market exposure.
By joining Alibaba.com as a Gold Supplier, Shoo Industries made Alibaba.com its primary sales channel and saw strong results. The company now receives about 100 to 120 inquiries per month through Alibaba.com, with around 5% converting into orders, and has expanded exports to markets including Germany, France, Poland, the UK, the USA, Australia, New Zealand, and Japan. As a result, Alibaba.com helped increase trust, attract serious buyers, and drive the company’s growth.
Waseem Qaisar
Shoo Industries