Case Study: PATAZA Pty Limited drives over 50% of customers through Alibaba.com

How we use Alibaba to get orders

PATAZA Pty Limited, an Australian food exporter based in Australia, needed a cost-effective way to gain visibility and attract real buyers in competitive overseas markets. To reach customers in Asia and Europe, the company turned to Alibaba.com and its Gold Supplier membership to promote its food, beverages, wine, and snack products.

With support from Alibaba.com and an account manager, PATAZA improved its mini site, ranking, and customer information through training and guidance. The result has been strong lead generation: Alibaba.com has driven over 50% of the company’s customers to date, making it a highly effective and valuable return on investment for PATAZA Pty Limited.

PATAZA Pty Limited

Paul Daly

PATAZA Pty Limited