Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Syed and Sons Industries, led by Mr. Syed Safwan in Pakistan, started as a one-man effort from a teacher with very limited income and no exporting experience. Using Alibaba.com, the company entered the textiles and leather products trade and began searching for international buyers despite having little startup capital and no prior industry knowledge.
Alibaba.com helped Syed and Sons Industries build visibility by listing products, responding to inquiries, and showcasing samples and detailed product information to earn buyer trust. The result was rapid export growth: the company won its first order within three months, followed by larger orders including a US$22,800 deal and regular container shipments averaging over US$80,000, eventually expanding into three Gold Membership companies and exports to 21 countries.
Syed Safwan
Syed and Sons Industries