Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Holly-Wood Enterprises Group, an Australian family-owned company in the precious and scented wood export industry, particularly sandalwood, needed a way to improve its global visibility and attract more genuine buyers. Before working with Alibaba.com, the company was dealing with many non-genuine inquiries and spam, which wasted time and limited sales growth.
Alibaba.com recommended that Holly-Wood Enterprises Group become a Gold Supplier, and the company used the membership to strengthen its online presence and credibility. The results were significant: genuine international inquiries increased, sales rose 30% in the first year and 400% by the third year, and the improved reputation helped secure a 5-year Australian Government export supply contract, along with regular multi-million-dollar orders.