Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Hinar Corporation, a Mumbai-based manufacturer and exporter of shawls and scarves, wanted to expand sales for its fashion accessories business. To reach more buyers and generate stronger trade leads, the company turned to Alibaba.com, a well-known B2B marketplace.
Through Alibaba.com’s Gold Supplier membership, Hinar Corporation could display unlimited products, post selling leads and trade alerts, and respond quickly to buyer enquiries. The result was about 20 genuine enquiries per month, averaging US$50,000 in orders regularly, and US$100,000 in business from one loyal customer over the last two years.
Anil Hinduja
Director