Case Study: GW Associates expands its kitchenware portfolio with Alibaba.com

GW Associates - Customer Case Study

GW Associates, founded by Graham Grinnell in the United Kingdom, built its kitchenware business around the “Garlic Twist” and needed a reliable way to find unique, specialized products to expand beyond its initial hit. The challenge was sourcing innovative items from overseas as the company looked to grow its product range and reach more retailers.

Using Alibaba.com, GW Associates sourced complementary kitchen tools, signed up for daily trade alerts, and connected with suppliers for new product ideas. Alibaba.com helped the company broaden its portfolio and gave Graham confidence to trade internationally; as a result, GW Associates now supplies more than 100 retailers across the UK and Europe and imports about 15,000 Garlic Twist units a year.