Alibaba.com
166 Case Studies
A Alibaba.com Case Study
GMGateway Inc., a South Korea-based manufacturer of air conditioners and other home appliances, was looking for a more effective way to generate trade inquiries and build trust with international buyers. Although the company used other paid trading services, it needed a partner that could deliver more qualified leads and help support long-term business growth.
Alibaba.com provided GMGateway Inc. with its Gold Supplier membership and TradeManager service, giving the team direct communication tools for managing inquiries and contacting customers online and offline. The result was a strong increase in buyer interest, with more than 200 emails and faxes per month and dozens of inquiries leading to deals from countries including Germany, the Netherlands, Australia, and others, some worth millions of dollars. Alibaba.com helped GMGateway increase sales volume and improve customer communication.
Kyeongik Nam
GMGateway Inc.