Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Global Emotion BD, a Bangladesh-based apparel supplier, joined Alibaba.com in 2006 as a free member but received only a few inquiries each month. The company wanted to build trust with international buyers and attract more serious business from markets in the US and Europe.
By upgrading to Alibaba.com Gold Supplier in 2007 and using TradeManager for real-time communication, Global Emotion BD improved buyer confidence and increased its inbound interest significantly. The company now receives many inquiries from around the world, several of which have turned into real orders, while others are still under negotiation, and it also reduced telephone costs through Alibaba.com’s messaging tool.
Shoraf Uddin Shamal
CEO