Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Federlite Sdn Bhd, a Malaysia-based manufacturer of plastic office and school supplies under the FELTON brand, wanted a more efficient way to source and sell products internationally. After first using Alibaba.com to buy cloth racks, company director Zheng Hao saw the platform’s potential and looked for a better way to reach global buyers.
By becoming a Gold Supplier on Alibaba.com, Federlite Sdn Bhd gained a strong online presence and began receiving around 10–20 inquiries per day. Alibaba.com helped the company showcase its products more professionally with clear colors and specifications, improving buyer interest while saving time and travel costs compared with traditional trade methods.
Zheng Hao
Federlite Sdn Bhd