Case Study: Faraday boosts global sales and trust with Alibaba.com

Faraday - Customer Case Study

Faraday Instruments, an India-based manufacturer of ozone generators, ozone monitors, controllers, oxygen generators, and wastewater treatment equipment, needed an effective way to market its highly specialized products internationally. As a business that depended heavily on internet marketing, Faraday was looking for a trusted B2B platform to reach global buyers.

By joining Alibaba.com and upgrading to Gold Supplier membership, Faraday Instruments gained third-party authentication, easier buyer trust, and access to tools like TradeManager and product listing management. Alibaba.com generated more than 100 enquiries per month, helped drive 50% of the company’s export sales, and even led to factory visits and online deal closures, supporting Faraday’s international expansion.

Faraday

Vivek Koodalingam

Faraday