Case Study: Exotic India improves buyer inquiries and real-time trade communication with Alibaba.com

Exotic India - Customer Case Study

Exotic India, a manufacturer and exporter of Indian handicrafts, small gifts, and home and garden décor products, needed a better way to attract serious buyers and improve the quality of its sales inquiries. To support its global sourcing and sales efforts, the company used Alibaba.com, especially its Gold Supplier membership and online product showcase tools.

Alibaba.com helped Exotic India update products and selling leads regularly, while TradeManager enabled real-time communication with buyers through chat, voice, and webcam. The result was a noticeable improvement in inquiry quality and stronger buyer engagement, with Exotic India reporting that it was meeting many more serious buyers and that Alibaba.com became an essential trade platform for its business.

Exotic India

Varun Agarwal

Exotic India