Case Study: Thien Huong Food boosts export sales with Alibaba.com

Ecommerce is the fast track to help Thien Huong to become a successful international trader

Thien Huong Food JSC, a Vietnam-based food manufacturer specializing in ready-to-eat products such as instant porridge, instant noodles, pre-cooked rice, rice noodles, snacks, and chili sauce, wanted to expand from a strong domestic business into overseas markets. The company needed a way to reach international buyers more effectively and to better assess the quality and credibility of incoming inquiries. Alibaba.com helped them do this through its online trading platform and Gold Supplier membership.

By upgrading from a free member to a Gold Supplier on Alibaba.com, Thien Huong Food gained access to better exposure, more product listings, customer service support, and tools to respond to inquiries quickly. The results were significant: monthly inquiries increased to 30-40, over 90% came through Alibaba.com, and about 5%-10% converted into real orders. Thien Huong Food also reported a 20% sales increase versus its free-member period, helping support expansion of its office and factory to 28,000 square meters.

Thien Huong Food

Nguyen Van Ha

Thien Huong Food