Case Study: Aurora Craft drives 70% of revenue from ecommerce with Alibaba.com

Ecommerce is bringing Aurora 70 percent of their total revenue

Aurora Craft, a Vietnamese manufacturer and exporter of ornamental earthenware for the Home & Garden industry, wanted to expand overseas in 2003 but faced a major challenge: finding new customers without spending heavily on direct marketing and trade shows. To reach international buyers on a budget, the company turned to Alibaba.com’s B2B e-marketplace.

By upgrading to Alibaba.com Gold Supplier and building out its minisite with nearly 1,000 products in the first three months, Aurora Craft quickly gained traction. Alibaba.com helped the company sign six new contracts in the first month, generate around 100 inquiries per month on average, and ultimately drive about 70% of total company revenue through orders from the platform.

Aurora Craft

Cao Hoang Thao Ly

Aurora Craft