Case Study: SUNRISE Foodstuff achieves global export growth with Alibaba.com

Ecommerce helps us in minimizing costs and risk when expanding into new markets

SUNRISE Foodstuff JSC, a Vietnam-based manufacturer and exporter of rice, vegetables, salt, and instant noodles, wanted a low-cost, lower-risk way to expand into international markets. The company needed a platform that could help it reach buyers abroad and build trust while growing beyond its domestic base, so it turned to Alibaba.com.

By using Alibaba.com and upgrading from a free member to Gold Supplier, SUNRISE Foodstuff gained greater visibility and credibility with buyers, which helped increase inquiry quality and business volume. Alibaba.com supported the company’s export growth, leading to around 200 inquiries per month, about 5% conversion to real orders, and roughly 50% of annual export revenue coming through Alibaba.com.

SUNRISE Foodstuff

Pham Thi Ha Anh

SUNRISE Foodstuff