Case Study: Quiko Italy Sas Di Borinato Luca expands into global markets with Alibaba.com

E-commerce opens up the gateway for Quiko to reach the emerging markets in their industry

Quiko Italy Sas Di Borinato Luca, a mechanical company in Italy led by export manager Mr. Luca Borinato, was facing declining domestic sales and needed a way to expand beyond Europe into emerging markets such as BRICs and MENA. To support this shift, the company turned to Alibaba.com’s global B2B e-commerce platform to reach overseas buyers and strengthen its international presence.

With Alibaba.com, Quiko Italy Sas Di Borinato Luca adopted a combination of Gold Supplier membership, SEO, online advertising, and always-on customer response practices to build trust and attract more qualified leads. The results were significant: inquiries and sales orders increased by 80%, revenue grew by over 500%, and 95% of orders eventually came from overseas, helping Quiko expand to 42 countries.

Quiko Italy Sas Di Borinato Luca

Luca Borinato

Quiko Italy Sas Di Borinato Luca