Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Al Azeem Enterprises, a Pakistan-based Gifts & Crafts company led by Mr. Anwer Azeem Khan, struggled for years to find buyers for its Himalayan Rock Salt products after launching in 2000. Despite extensive outreach to contacts, consulates, and foreign embassies, the business received little response and faced the risk of shutting down.
Alibaba.com provided the solution by giving Al Azeem Enterprises a global platform to showcase products, connect with quality buyers, and build trust through its Gold Supplier membership and Trade Manager. After joining Alibaba.com, the company began generating inquiries and closing deals online, ultimately expanding from Pakistan to branch offices in the UK and US, with plans for new operations in Oman and a new factory in Karachi.
Anwer Azeem Khan
Al Azeem Nnterprises