Case Study: Dong Duong Production JSC expands global exports with Alibaba.com

DONG DUONG leverages strength of e-commerce to expand its overseas network

Dong Duong Production JSC, a Vietnam-based food and beverage manufacturer and exporter, struggled in its early years with limited capital, intense competition, and ineffective domestic marketing. The company produced cinnamon, turmeric, anise, coconut meat, cassava powder, and other agricultural products, but needed a better way to reach buyers beyond the local market. Alibaba.com was identified as the platform that could help connect the company with international buyers.

By upgrading to a Gold Supplier membership on Alibaba.com, Dong Duong Production JSC began receiving far more inquiries and stronger leads from around the world. The company reported about 200 inquiries per day, with roughly 5% becoming hot leads, and its quarterly export revenue grew to USD 2 million. Alibaba.com also helped Dong Duong expand its global network, establishing business connections in markets such as Russia, India, Malaysia, Taiwan, Bangladesh, Uruguay, Iran, and Brazil.

Dong Duong Production JSC

Nguyen Thi Huyen

Dong Duong Production JSC