Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Bazooka Handicrafts, a handicrafts manufacturer in Moradabad, India, wanted to move beyond middlemen who were taking large profits on its locally sourced products. The company, led by Hammad A. Shamsi, needed a way to reach international buyers directly and sell customized handicrafts such as candelabras and lanterns.
By joining Alibaba.com, first as a free member and later upgrading to Gold Supplier, Bazooka Handicrafts gained an easy-to-use e-commerce platform, customer support, and a virtual showroom to showcase products. Alibaba.com delivered genuine leads, and within months the company received its first inquiry and first order, helping Bazooka Handicrafts build trust with customers and grow its business steadily.
Hammad A. Shamsi
Bazooka Handicrafts