Case Study: Asahi Shoko Co. Ltd. achieves 200 million yen sales growth with Alibaba.com

Asahi Shoko Co. Ltd. - Customer Case Study

Asahi Shoko Co., Ltd., a Japanese machinery trading company, wanted to expand its overseas sales and connect with buyers beyond its domestic Kansai market. Using Alibaba.com’s Gold Supplier membership, the company began exploring international trade but initially faced pressure from limited early results and the challenge of building trust with potential buyers.

With Alibaba.com, Asahi Shoko Co., Ltd. focused on fast, friendly inquiry responses and building close relationships with prospects, especially in ASEAN markets. This approach helped the company close deals with 30–40 buyers and achieve sales growth of 200 million yen after two years, showing a significant measurable impact from Alibaba.com’s platform and Gold Supplier service.

Asahi Shoko Co. Ltd.

Shoji Shirai

Asahi Shoko Co. Ltd.