Case Study: American Beauty & Cosmetology Corp expands into international trade with Alibaba.com

American Beauty & Cosmetology Corp - Customer Case Study

American Beauty & Cosmetology Corp, a family-owned U.S. health and personal care business, wanted to expand beyond the domestic market and build a stronger presence in international trade. To do that, the company turned to Alibaba.com and its Gold Supplier membership, using tools like RFQ, product showcasing, and the message center to connect with overseas buyers.

With Alibaba.com, American Beauty & Cosmetology Corp was able to reach international customers, respond quickly to pricing and shipping inquiries, and match buyers with suitable hair care products and ingredients. The results were strong: the company receives 3–5 inquiries per day, converts more than 50% of them, and saw one international order from Turkey exceed $10,000. Since joining Alibaba.com in 2017, its international transactions have doubled, and the business expects continued growth.

American Beauty & Cosmetology Corp

Stephen Chun

American Beauty & Cosmetology Corp