Case Study: Flamingo Furniture Inc builds trust and grows ecommerce sales with Alibaba.com

Alibaba.com strengthened our business and helped us to make our brand more trustworthy

Flamingo Furniture Inc, a family-owned furniture business in New York, wanted to strengthen its online presence and win more serious, valuable buyers from local and global markets. As ecommerce became increasingly important in North America and Europe, the company needed a way to build trust, improve visibility, and reach buyers more effectively. Alibaba.com was the platform they turned to after a referral from a successful user.

Alibaba.com helped Flamingo Furniture Inc build credibility through verified and Gold Supplier membership, a detailed company profile, an improved minisite, stronger product listings, and better buyer communication tools. The company also used RFQ tracking, keywords, training resources, TradeManager, and regular product refreshes to improve efficiency and lead generation. As a result, Flamingo Furniture reported stronger business, greater trust from buyers, and plans to expand further with multilingual minisites and additional sub-accounts to handle up to 30 RFQs per day.

Flamingo Furniture Inc

Jonathan

Flamingo Furniture Inc