Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Kittichai Golden Rice Co. Ltd, a Thailand-based agriculture company, has been milling, wholesaling, and exporting rice since 1973. To expand beyond its existing markets and stand out among many suppliers online, the company joined Alibaba.com in 2009 and upgraded to Gold Supplier membership after three months.
With Alibaba.com, Kittichai Golden Rice Co. Ltd gained access to Alibaba.com’s marketplace and communication tools, which helped generate more buyer interest and inquiries. The company now receives about 100–200 inquiries per month from Alibaba.com, accounting for roughly 10% of total inquiries, and the largest order sourced through Alibaba.com reached about US$250,000.
Patara Boonvichitr
Kittichai Golden Rice Co.,Ltd