Case Study: Kyowa Machinery Co., Ltd. expands into global markets with Alibaba.com

Alibaba.com brings our first cross-border trading a success

Kyowa Machinery Co., Ltd., a 40-year-old Japanese trading company in machinery and tools, wanted to expand beyond its stable domestic business and reduce dependence on the Japanese market. To begin exploring global demand, the company turned to Alibaba.com as a low-cost way to reach overseas buyers and identify promising target markets.

Using Alibaba.com, Kyowa Machinery Co., Ltd. received about five to six inquiries per day and responded within 24 hours to learn more about buyer needs and pricing. In the first three months, the company closed deals with four Asian companies, and Alibaba.com helped reveal Asia as its core growth market thanks to strong demand for Japanese products and lower shipping costs.

Kyowa Machinery Co., Ltd.

Kazunori Yanase

Kyowa Machinery Co., Ltd