Case Study: King International boosts global exports and product reach with Alibaba.com

Alibaba shows my credit and 20,000 products to overseas buyers

King International, a stainless steel utensils manufacturer and exporter in Delhi, India, wanted to expand beyond the domestic market and reach overseas buyers. After entering the family business, Nikhil Gandhi looked for a practical way to start exporting and found that Alibaba.com could help connect his products with international customers.

Using Alibaba.com’s marketplace, especially the RFQ system and Gold Supplier membership, King International was able to attract overseas inquiries, win its first major order from a U.S. company, and build a dedicated team to manage leads. The results were significant: the company says its business grew exponentially, it now has more than 20,000 products listed on Alibaba.com, and it recovered its Gold Supplier investment within 3 months.

King International

Nikhil Gandhi

King International