Alibaba.com
166 Case Studies
A Alibaba.com Case Study
Azexport, a company in Azerbaijan, joined Alibaba.com in 2016 to expand beyond traditional markets and generate more business online. Its challenge was a lack of detailed business information and limited reach to international buyers, even though it wanted to promote Azerbaijani products more effectively.
With Alibaba.com’s Gold Supplier membership, Booster team support, improved product descriptions, and better keywords, Azexport increased its online sales channels and began attracting buyers from many new countries. Alibaba.com helped drive around 200 inquiries per month, boosted online sales by 50x in one year, and enabled most inquiries to convert into sales, with strong demand for Azerbaijani brandy and expansion into markets such as Chile, Australia, Hong Kong, and Tanzania.